The Great Schlep
The central repository for pro-Obama
messaging in the Jewish community launched a new campaign today to mobilize
young Jews to go to Florida to convince their grandparents to vote for
The Jewsvote.org campaign, "The Great Schlep," was officially introduced with the release today of an irreverent video from Sarah Silverman promoting the effort with the proclamation: "If Barack Obama doesn't
win this election, I am going to blame the Jews so get your fat Jewish asses
on a plane to Florida."
Using cutting-edge political mobilization technology pioneered
by Jewsvote.org, volunteers, also known as "schleppers" will have the tools
to network and coordinate outreach efforts in the key swing states like Florida. Droga5, a
New York-based advertising agency,
produced the Silverman video and is well known in the advertising world,
especially for their recent Mark Echo's Air Force 1 viral video that has been
viewed millions of times.
"This is an historic opportunity to transform virtual
communities of young Jewish supporters of Barack Obama into boots on the ground
in Florida," said Ari Wallach, co-Executive Director, of Jewsvote.org. "And
what bubbe can say no when her grandchild comes a knocking? Jewsvote.org's
other co-Executive Director Mik Moore led "Operation Bubbe" in 2004 which
mobilized over 120 young Jews to Florida to campaign for John Kerry.
Florida is an important target for both the Democrats and
Republicans. In 2004, George W. Bush won
Florida 52.1% to 47.2% over John Kerry, and in 2000, Al Gore lost Florida to
George W. Bush by less than 500 votes. Jews make up nearly 4% of the
population, but are historically very
active voters who tend to be overrepresented in the electorate.
Since many will not be able make the trip, the online tools
available on JewsVote.org will be utilized on TheGreatSchlep.com. This will
allow "virtual schleps" to occur over next few weeks.
The Republican Jewish Coalition has released a video by Jackie Mason
attacking Sarah Silverman for her support of Barack Obama.
During the Republican Presidential primaries,
Jackie Mason denounced John McCain for his hypocritcal
attacks on Mitt Romney.
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